[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Every year Ellen O’Neill, Benjamin Moore’s director of strategic design intelligence, takes her team to travel the globe with one directive in mind: to find the one hue that encompasses all that is currently happening in the contemporary world. They attend art exhibits, design fairs, and cultural happenings to narrow their choice down form over 3,500 different colors to find the one. 2018’s color, Caliente, is ready to paint the town (and your home!) red.
Throughout 2017, we have seen this bright, vibrant hue – from the Women’s March in January, to hit TV shows like The Handmaid’s Tale, walking down the runway in February, to hitting the streets in September. Unveiled at the Guggenheim alongside Frank Lloyd Wright’s elliptical swirls, Caliente joins a “color trends palette” of 22 other colors ranging from pale pink to oxblood, the campaign shows that you can use this strong coloration to spice up any style – from traditional to modern.
O’Neill sat with Architectural Digest, and hinted that Caliente started showing itself to her at the Women’s March, “Looking out on the mall you just saw this undulating wave of color – it was the pink spectrum, everything from shocking to dusty rose to red. It was incredible to see that largesse of color. At Benjamin Moore, we call paint a coating. And it was this coating of color as far as the eye could see.”[/vc_column_text][vc_separator type=”normal”][vc_single_image image=”20762″ img_size=”full” qode_css_animation=””][vc_separator type=”normal”][vc_single_image image=”20763″ img_size=”full” qode_css_animation=””][vc_separator type=”normal”][vc_single_image image=”20764″ img_size=”full” qode_css_animation=””][vc_separator type=”normal”][vc_column_text]Photos by John Bessler[/vc_column_text][/vc_column][/vc_row]
