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Everything is Coming Up Rosy

Viva Magenta 18-1750 is the color of the year for 2023. “It’s both powerful and empowering,” says Lee Eiseman, executive director of the Pantone Color Institute which has selected a color of the year for the past two decades. According to examples provided by the company during the virtual press preview, the color is crimson red, hot pink, fuchsia, raspberry, and maroon, all at once. 

“There are so many ways to decorate using Viva Magenta!” says Tara Donovan, Style Director at Wayfair. “If you are a minimalist or have a mostly neutral palette in your home, adding one unit such as a large vase or set of dining chairs can make an artistic statement. For color enthusiasts, Viva Magenta pairs beautifully with shades of mint and hunter. And for all those monochrome fans out there, a whole room in Viva Magenta can be both bold and stunning. Just be sure to incorporate a mixture of tones and textures to add dimension to the space.”

Modern Naturalist Credenza
Vivid and versatile, the credenza enlivens an entryway and also has shelves for storage.

Hints of Magenta
Paradise Stripe Bolster Pillow

Marin Merlot Red Linen Napkin

Beet Negroni 
A splash of beet juice deepens the color of this traditional gin cocktail at Manhattan’s The Skylark Lounge.

Cotton Percale Shower Curtain
The classic poppy pattern was part of Marimekko’s first floral collection introduced in 1964 and came to identify the brand.

Magenta Colors the Kitchen
Kitchen Air® Artisan® series 5-Quart Beetroot Tilt-head Stand Mixer $499.95. Kitchen Aid® K400 Beetroot Blender with Glass Jar $299.95. Moccamaster KBGV Glass Brewer 10-Cup Beetroot Coffee Maker $359.95.